Campaign/Insight Analyst

Milton Keynes
£38 - 41,000
05 Aug 2017
16 Aug 2017
My client, based in Milton Keynes, has an exciting opportunity for and Campaign/Insight Analyst to join the company for and initial 12 month fix-term contract, with the strong likelihood of turning permanent. The position is to help analyse, plan and execute various marketing campaigns, both B2B and B2C, for the account and retail sides of the business. You will sit within the marketing department and need to analyse data based on historical and current campaigns in order to draw insight and help shape future marketing. You will need to segment different customer groups and identify valued clients and target appropriately. To do this it would be useful if you have experience with data modelling however, this is not essential as you will be working with the web analytics team to help enhance pre-existing models. We are looking for a proven Data Planner, someone who can advise on strategy moving forward. Commercial and analytical - Proven track record of brand development and performance measurement. About you. - Firstly, we are looking for someone with a background in marketing, who has worked on campaign date, ideally digital - Data will be at the heart of this role so interpreting, analysing and providing insight to produce ROI is essential, experience segmenting data is a must - You will work alongside the analytics team so an appreciation of web analytics application is also needed and ideally an understanding of data modelling - Strong Excel, Access are Software mapping experience will also be needed to draw out the right data If this sounds like the type of opportunity you are looking for, please get in touch with Ben Westwood at Logikk ASAP